Yajna, CEO and founder of Africa Rising TV and Rising Phoenix Music Group, has reaffirmed her determination to empower young musicians and creative talents across Nigeria and Africa.
Speaking on her vision, the founder of global music industry, she said her passion for cultural diversity and creative expression is driving her deeper involvement in Africa’s fast-growing music and entertainment scene. She explained that Africa Rising TV was established as a digital bridge between African entertainers and global audiences, particularly in Europe, while amplifying authentic African stories.
She is expected to return to Nigeria—particularly Lagos—to work on her upcoming album, which blends Afrobeats with her signature soul and R&B sound. The project carries a strong message about love for music and the courage to pursue one’s passion. Yajna plans to collaborate with Nigerian artists and producers to achieve an authentic Afrobeats feel, describing Nigeria as her first and natural choice for recording the album
Through Rising Phoenix Music Group, Yajna runs a record label dedicated to discovering and nurturing emerging talents, providing them with the tools and opportunities needed to develop their craft. In addition to her role as an artist, she is an accomplished video producer, having produced all her music videos as well as a personal documentary titled WOMAN, which is currently streaming on Amazon Prime.
The Swedish artist and action sports enthusiast has built a strong and enduring connection with Africa. She is set to expand her footprint on the continent with Afro Vision, a new music and cultural event designed to spotlight African talent, creativity, and sound on a global stage.
Yajna also serves as a board member of the Global Entrepreneurship Festival (GEF) and was part of the GEF delegation that visited Nigeria in September 2025 for the Global Entrepreneurship Festival Business Mixer in Lagos. Her engagement with Nigeria dates back to 2024, when she performed at the GEF in Akure, Ondo State, and spoke at the Women Congress, where she shared messages of inspiration, purpose, and self-belief.
Beyond music, Yajna remains actively involved in multiple creative and entrepreneurial projects across the African continent, further strengthening her ties to the region.
As CEO of Africa Rising TV, she continues to champion the platform as a new digital streaming hub dedicated to showcasing African content and creators. The platform features music, arts, sports, culture, documentaries, films, and talk shows, with the aim of projecting African talent and narratives to audiences within Africa and around the world.
A proud mother of two teenagers, Yajna is deeply committed to youth development, women’s empowerment, and mental health advocacy. An avid lover of action sports—including dirt bike riding, skateboarding, and snowboarding—she describes herself as a dedicated artist and creator on a mission to spread love, hope, and empowerment through music and storytelling.
