Sundry Markets MSME Fair, Retail Ready 1.0, has been held to chart a path for empowering and funding micro, small and medium enterprises (MSMEs) operating in the retail value chain.

It awarded MSME operators with business grants valued N10 million at the event that was attended by the Bank of Industry (BoI) and many other organisations.

The event brought together key stakeholders across Nigeria’s business ecosystem to support and empower MSMEs.

The fair, organised by Sundry Markets Limited, served as a collaborative platform designed to prepare MSMEs for sustainable growth, improved market access and long‑term resilience in Nigeria’s challenging economic landscape.

It featured participation from institutions and industry leaders, including the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN), Bank of Industry (BOI), Access Bank, National Revenue Services (NRS), Standards Organisation of Nigeria (SON), NAFDAC Marketsquare and United Bank for Africa (UBA).

Through keynote sessions and panel discussions, representatives of the organisations shared practical insights on funding opportunities, regulatory compliance, quality assurance, distribution readiness and strategies for scaling retail‑focused businesses despite macroeconomic challenges.

Speakers also highlighted lessons from their own business journeys, offering real‑world perspectives on how Nigerian enterprises can thrive amidst volatility.

A major highlight of the event was the Retail Ready Pitch Competition, which showcased innovative and high‑potential MSMEs.

Following a rigorous evaluation process, three outstanding businesses emerged as winners and received business grants sponsored by Sundry Markets: They were Zelden Foods Limited (which received a N5 million business grant), Tahila Foods and Beverages Limited (a N3 million business grant) and Delectable Naturals, with a N2 million business grant.

Speaking on the initiative, the Head of Marketing of Sundry Markets, Emmanuel Patrick Isangediok, reaffirmed the company’s commitment to strengthening Nigeria’s MSME ecosystem by providing not only market access but also capacity‑building opportunities and direct financial support.