Adobe to service Nigeria through Redington partnership, channels

The Minister of Communications, Innovation and Digital Economy, Dr Bosun Tijani

Nigerians will further have access to new technology offerings from Adobe through its partnership with technology aggregator and innovation catalyst, Redington.

Adobe explained that the distribution relationship will expand access to creative, design, and document cloud solutions across Africa and marks a milestone in Redington’s commitment to empowering businesses, governments, and educational institutions with technology that supports creativity, efficiency, and growth.

At the launch of the partnership in Lagos, Redington will supply Adobe’s Creative Cloud and Document Cloud offerings to customers across key African markets. Redington’s channel ecosystem can provide end-to-end value: licensing, implementation, training, and ongoing support, ensuring organisations of all sizes can accelerate their digital transformation journeys.

Global Head of Software Solutions Group, Redington Group, Sayantan Dev, said: “Software has become the backbone of how modern businesses operate, scale and compete.

“Our partnership with Adobe strengthens our software portfolio and enables organisations across Africa to adopt world-class creative and document management platforms with speed and confidence. By simplifying deployment, licensing, and enablement through our channel ecosystem, we are helping businesses turn software into a strategic advantage to enhance productivity, innovation, and customer engagement.”

With a growing digital economy and a young, tech-savvy population, Africa offers significant opportunities for creative and document cloud solutions. Through this partnership, Redington will equip its partner ecosystem with training, enablement programs, and localised support to meet rising market needs and ensure seamless adoption of Adobe technologies.

President, Africa, Redington, Jim Mathew, said: “Africa’s growth story is deeply local, shaped by the realities of each market and the ambitions of its businesses.

“This partnership with Adobe allows us to meet customers where they are, supporting adoption through training, partner readiness and strong local support. Our focus is on turning access into outcomes, helping organisations across Africa Unlock Next by using digital tools in ways that are practical, relevant, and sustainable.”

The Chief Executive Officer, TAEC, Redington Group, Serkan Celik, said: “Africa is entering a defining phase of its digital growth. By partnering with Adobe, we are strengthening the foundation needed to support this momentum at scale, combining global innovation with strong local presence. This collaboration reflects Redington’s long-term commitment to the region and our ambition to help African enterprises unlock next in their journey toward sustainable, globally competitive growth.”

Further, the Vice President, Software Solutions Group, Africa, Redington, Hishamul Hasheel, said technology delivers value only when it is applied with context and purpose.

“Through our partnership with Adobe, we are enabling businesses across Africa to move beyond fragmented tools and adopt integrated software platforms that enhance creativity, collaboration, and operational efficiency. By aligning the right technology with real business needs, we are helping organisations extract tangible value from software and Unlock Next in how they work, create and engage,” he said.

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