Unilever Nigeria has given the winners of the Rexona consumer promotion the chance to experience the excitement of the FIFA World Cup 2026 live in Vancouver, Canada.
The ticket presentation ceremony held at Prince Ebeano Supermarket, Ikeja, marked the successful conclusion of the consumer promotion designed to reward loyal customers who purchased Rexona products. Under the campaign structure, consumers who purchased three Rexona aerosol products were eligible for the grand prize, while all participating shoppers also received guaranteed rewards.
The rewards included return flight tickets, accommodation, match tickets and other travel arrangements, offering them a memorable FIFA World Cup 2026 experience.
Speaking at the event, Head of Corporate Affairs, Communications and Sustainability, Unilever Nigeria Plc, Zainab Obagun, stated that the FIFA World Cup 2026 consumer promotion reflects Unilever’s commitment to building stronger connections with consumers through initiatives that reward loyalty and create memorable experiences.
“At Unilever, we believe our relationship with consumers goes beyond providing quality products. It is about creating meaningful experiences and rewarding the trust they place in our brands every day. This presentation demonstrates that when we make a promise to our consumers, we fulfil it. We remain committed to creating value for Nigerian consumers while strengthening our partnerships with retailers and trade partners across the country,” she said.
Also speaking, Brand Manager, Rexona, Olaide Olumide, explained that the campaign was inspired by the success of previous football-focused consumer activations and forms part of Rexona’s broader strategy to deepen engagement with consumers through passion points that resonate strongly with them.
“Rexona is a performance-focused brand globally, and football provides the perfect platform to demonstrate what performance means. Following our successful partnerships with CAF during AFCON and WAFCON, where we rewarded consumers with unique football experiences, this promotion around the FIFA World Cup 2026™️ represents an even bigger opportunity to celebrate and reward our loyal consumers. More importantly, it shows that we care about our consumers not only through our products but also by creating life-changing experiences for them,” she added.
Expressing her excitement, one of the winners, Fatima Ahmed, described the opportunity as a dream come true and thanked Rexona for enabling her to witness one of the world’s biggest sporting events live.
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