Martell unveils refreshed bottles for VS and Blue Swift in Nigeria Martell has introduced refreshed bottles for two of its most recognised expressions, Martell VS and Martell Blue Swift, in Nigeria, marking a new visual chapter for the heritage spirits brand.

 

The refreshed designs are part of Martell’s global brand evolution and bring a contemporary look to the two expressions while maintaining the liquid, quality and character consumers have come to know.

Founded in 1715, Martell has more than 300 years of heritage and has built its identity around craftsmanship and what the brand describes as iconic smoothness. The latest refresh brings that longstanding heritage into a new visual era as the brand continues to evolve across markets, including Nigeria.

Martell VS remains a Very Fine, Very Special Cognac, recognised for its smooth character and versatility. It continues to offer the classic experience associated with the Martell house, whether enjoyed neat, over ice or in a cocktail. Martell Blue Swift takes a different approach. It is a VSOP spirit born in Cognac and finished in Bourbon casks, combining Martell’s Cognac heritage with the influence of Bourbon finishing.

The result is a distinctive expression known for its smooth character and contemporary appeal. The bottle redesign does not represent a change to either product’s liquid. During the transition period, consumers in Nigeria may encounter both the previous and refreshed bottles across retail outlets, bars, restaurants and lounges.

Both versions are authentic Martell products, with the refreshed designs representing the new visual identity moving forward. The arrival of the new bottles is being supported by a nationwide campaign spanning digital platforms, outdoor advertising, traditional media and creator collaborations, bringing the refreshed identity to consumers across multiple touchpoints.

For Martell, the refresh reflects the balance between preserving a legacy that dates back more than three centuries and continuing to evolve with contemporary consumers.

The refreshed Martell VS and Martell Blue Swift bottles are now available across Nigeria.