Nigeria’s e-hailing on Friday, said that the market is set to welcome a new indigenous operator, ProTaxi, as PromiseLand Innovations Limited announces October 1, 2026, for the official launch of its ride-hailing platform.

A major focus of the platform is the adoption of electric vehicles, which the company said could reduce operating costs for drivers and contribute to more affordable fares for passengers.

The company’s Chief Executive Officer, Lawrence Oloche, said ProTaxi was developed to provide passengers with affordable, reliable and safe transportation while giving drivers flexible opportunities to earn.

The launch represents PromiseLand Innovations’ expansion into Nigeria’s technology-driven transportation sector, building on the group’s existing interests in real estate.

Oloche said ProTaxi is designed to connect passengers with drivers through technology, allowing users to book rides, access trip information, make payments and receive digital receipts.

He said: “ProTaxi has also set a long-term goal of becoming a leading eco-friendly ride-hailing platform in Africa. It intends to achieve this by promoting sustainable and affordable transportation while encouraging the adoption of clean energy.

“We believe getting around should be easy, affordable, and environmentally responsible. Beyond its electric vehicle strategy, ProTaxi incorporates features designed to improve convenience and safety for passengers.
“Riders can book trips through the application and connect with available drivers in their locations. The platform also provides personalised location features, multiple payment options, trip information and access to drivers’ receipts.”

The PromiseLand brand is also pursuing a plan to develop 100,000 housing units across Nigeria, beginning with the Federal Capital Territory.

The company’s entry into the e-hailing sector comes amid rising transportation and vehicle operating costs, with indigenous technology firms increasingly exploring alternative mobility solutions.

He added, “Safety features include driver verification, real-time tracking, ratings and reviews. Passengers can also share their live locations with family members and friends, allowing their journeys to be followed in real time.

“For drivers, ProTaxi offers flexible earning opportunities, allowing individuals to determine their working schedules and decide whether to operate full-time or for selected hours.

“The launch also comes at a period of rising transportation and vehicle operating costs in Nigeria, creating opportunities for indigenous technology companies to introduce alternative mobility models.

“PromiseLand is betting that the combination of electric vehicles, technology and locally developed solutions could help ProTaxi compete in Nigeria’s e-hailing market while providing passengers with affordable transportation options.

“Ahead of the October 1 launch, the ProTaxi rider application is available on both iPhone and Android devices. The company said the ProTaxi rider application is already available for iPhone and Android devices and on the website ahead of the October 1 launch.”