Carloha has unveiled expanded customer care initiatives to improve the ownership experience for motorists beyond the point of purchase.

The initiatives, branded CarlohaCare 6-6-7 and CarlohaCare Rescue, provide Chery customers with extended warranty and servicing support, repair commitments and 24-hour roadside assistance.

Under the CarlohaCare 6-6-7 programme, eligible Chery Sports Utility Vehicle (SUV) and sedan owners are entitled to a six-year warranty covering core vehicle components, including the engine and transmission, subject to applicable terms and conditions.

The programme also provides six years of free servicing, covering applicable parts and labour, as well as a seven-day repair promise. Where a qualifying repair cannot be completed within the stipulated period, a courtesy vehicle would be provided where applicable.

General Manager, Marketing, Carloha, Felix Mahan, said the company’s approach was designed to ensure that customer service continued throughout the vehicle ownership cycle.

He said the company’s focus was to give customers confidence that they had a support system behind them throughout their ownership experience.

Mahan said the company viewed customer care as a continuing responsibility rather than a marketing campaign.