Fearless Energy Drink, Rite Foods Limited’s flagship energy drink brand, brought excitement to Felabration 2026, supporting emerging artistes and energising performances at the week-long festival held at the New Afrika Shrine in Lagos.

The festival, which ran from October 12 to 18, celebrated the life and legacy of Afrobeat legend Fela Anikulapo-Kuti, attracting music lovers and entertainment enthusiasts to honour his contributions to music, political activism and cultural expression.

This year’s theme, “Who Are You?”, reflected Fela’s advocacy for individuality and self-expression, aligning with Fearless Energy Drink’s brand philosophy, “I CAN I AM,” which encourages people to embrace their uniqueness with confidence and courage.

The brand, comprising Fearless Classic and Red Berry variants, supported a series of musical performances, rap contests, and dance and music challenges designed to showcase emerging talents and engage festivalgoers.

The Fearless Rap Battle featured contestants including Albright, Owocho, TonyCanon, Kashvegas, Ihuneyo, Marshal and Evergreen, who entertained the audience with diverse rap styles and thought-provoking lyrics. The winner received a cash prize of N50,000.

Other performers included Tobi Majeek, Aremo KS1, Shanko Rasheed, Flexx B, Tope Nautical, Lufemi & D Afrikanas, Da Seed, Scott Martins and The Electrified, Afroblackish Band, Tonio, Onlyson, AB Dollar and Da Smart, among others.

The performances showcased a blend of hip-hop, Afrobeat and contemporary music, while the accompanying challenges provided a platform for young artistes to demonstrate their creativity and stage presence.

Speaking on the brand’s participation, the Brand Manager of Fearless Energy Drink at Rite Foods Limited, Olaniyi Aderuku, said the brand continually connects with consumers during memorable occasions through entertainment platforms that celebrate their interests.

He noted that Felabration provided an opportunity to celebrate Fela’s life and legacy while connecting with audiences through music and creative expression.

The brand also highlighted the alignment between Fela’s values and its identity, noting that the late musician’s advocacy for social justice, fairness, equality and bold self-expression resonated with Fearless Energy Drink’s philosophy.

Fearless Energy Drink’s participation builds on its growing association with Felabration. In 2021, the brand presented a posthumous award to Fela at the New Afrika Shrine in recognition of his courage, originality and contributions to African music. In 2025, it served as the festival’s exclusive energy drink sponsor, introducing its “Shakara, No Fear” campaign, which featured talent challenges for emerging performers.

Through its involvement in the 2026 edition, Rite Foods continued to use music and entertainment as platforms for engaging consumers and supporting young talents, while celebrating the enduring influence of Fela Anikulapo-Kuti on African music and culture.