The lack of strategic visibility is undermining investment and policy support needed to scale Nigeria’s renewable energy sector, despite members powering critical sectors of the economy, a communications expert has warned.

Ridwan Adelaja Olayiwola, Strategic Communications Manager at Husk Power, said that while members of the Renewable Energy Association of Nigeria (REAN) are delivering impact across healthcare, education, commercial growth, off-grid and weak-grid communities, their work remains largely unseen by the stakeholders who determine scale.

He made the remarks recently in a post addressed to colleagues in the industry obtained by this reporter.

According to him, ensuring the sector’s impact is seen, heard and valued by government, investors, development partners and the media has become as critical as deploying megawatts.

“REAN does not just have a storytelling gap, it has a visibility gap. Our members are doing transformative work, powering communities, creating jobs and driving the energy transition, but their challenges and contributions are not reaching the people and institutions that matter for scale,” he said.

Adelaja argued that professional communication should be treated as a business enabler rather than an afterthought, noting that poor visibility is costing member businesses growth opportunities.

“Good communication is not big grammar; it is business for members. Our energy is renewable, our voice should be unstoppable,” he said.

The expert, who is running for the position of Head of Communications, REAN, in the 2026 elections under the mantra “Towards a Visible REAN 2026”, said amplifying the sector’s collective voice is key to attracting investment, shifting public policy, building trust in local communities and driving adoption.

He added that his campaign mission is to drive the required visibility that will help REAN achieve its ambition of leading Nigeria’s Distributed Renewable Energy revolution, creating jobs and accelerating the energy transition.

Industry stakeholders are expected to converge on Saturday, November 7, for Techparley Africa’s Leaders Connect, where Adelaja will speak on “Beyond Megawatts: The Role of Communication in Scaling and Advancing the Renewable Energy Ecosystem.”