Good news may be in the offing for Nigerian business sector as world renowned advertising, marketing and public relations agency, Ogilvy, in partnership with Algorithm Media and Media.com, is set to begin operations, with the promise of impacting positively on the sector from its vast and reliable experience. This was made known at a pre-launch press conference last Thursday in Lagos.
Now in its 70 years of existence, Ogilvy is a New York City-based agency that engages in integrated network that creates experiences, design and communications for brands, advertising, customer engagement and commerce, brand strategy, digital information, PR and influence and partnerships. The multiple award-winning agency is part of the WPP Group, which is by revenue one of the largest marketing and communications companies in the world and has 188 offices in 83 countries.
While speaking at the briefing, Mr. Seni Adetu, Group Chief Executive, Ogilvy Nigeria, and CEO, Algorithm Media Limited, expressed happiness at partnering with the agency as he believes that the idea would be beneficial not only to the advertising industry but to the clients as well.
Adetu said, “I am delighted to be partnering with an award-winning global brand. This is a great opportunity to further enhance the quality of strategic and creative development of advertising in Nigeria. We can now offer world-class services to Nigerian companies as well as multinationals locally. We are positioned to provide our clients local expertise with global standards. With my committed team, with years of proven experience and passion, we look forward to redefining the advertising industry in Nigeria. We are fully registered with the authorities here and I believe we have an edge over our competitors in terms of our unique propositions which have over the years been tested and trusted by our clients scattered all over the world.”
Adetu also gave his assurance to Nigerians that the agency would create marketing solutions to economic problems by attracting multi-national clients to do business in Nigeria, adding, “My assurance to Nigeria is that we are not just a creative or an advertising agency. We also create marketing solutions. We will partner with various companies and businesses to deliver global expertise in a global standard. We are going to put in the right tools and operating systems to ensure that multi-national clients are very comfortable sourcing for their marketing solutions within Nigeria.”
Similarly, CEO Oglivy EMEA, Mr. Paul O’Donnell, disclosed the reason for establishing Oglivy in Nigeria.“In today’s era of restructuring, marketing digitalization, thriving entrepreneurship and branding overhauling, with Nigeria having a large chunk of successful entrepreneurs who are renowned beyond the shores of the country, we believed it was high time we came down to Nigeria to improve the promotional strategies of these young entrepreneurs and also uplift to global standards those of already-established companies.
“Nigeria has arguably the largest economy in Africa and she is always a centre business hub for every international business organizations. And so, we decided to help in sustaining its enviable status.
“Another factor was the need for proximity with our Nigerian clients. For us at Oglivy, we treat our clients equally and want to be the locals of the internationals and the internationals of the locals. This means that we want to be the bridge between local and international clients.”
Also, CEO, Oglivy Africa, Mathieu Plassard, stated that the agency has been operation in Africa for 50 years and the establishment of its office in Lagos would be the 21st in West Africa. This, he believed, would ground their feet in developing the region to a global standard.“We are delighted to establish a new hub in Nigeria, the other being in Ghana,” Plassard said. “This has now made our feet stronger in Africa and has given us the momentum to improving business here. We have the talents, the tools and the gadgets to execute our plans and with time, we shall invest in local and regional talents.”
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