SIR Steve Bamidele Omojafor! Yes, that is one name that is synonymous with marketing communication in Nigeria. In this creative endeavour, he is recognised as a leading light. As Chairman of STB McCann, Omojafor’s wealth of experience as a marketing communication professional almost beggars description.

Probably because he has been around for so many years and the fact that a number of people who have drunk from his fountain of knowledge are today irokos of sorts in Nigeria’s thriving marketing communication industry, there is the tendency to think that he is much older than he really is.

Yet, for the record, the genius only turned 70 last Wednesday. As he gracefully joined the septuagenarian club, it should be expected that a lot of heavy weights in the industry would like to honour him with their presence. So, it was, to put it mildly, a convergence of the leading lights in advertising sector and titans of the corporate world on that memorable day at the Civic Centre, Victoria Island, Lagos.

As gathered, Omojafor was full of appreciation to God and some individuals who have contributed in different ways to his success story. It is a fact that his company is one of the most successful advertising companies in Nigeria. Having been in the business for over 40 years, it is no exaggeration to say that he eats and breathes advertising! Interestingly, the occasion also coincided with the 40th anniversary of his marriage to Lady Mojisola.

The marriage is blessed with three children: Oluwayemisi, Kencho and Modupe. The advertising guru, who holds a degree in Mass Communication from the University of Lagos, is a Fellow of the Association of Advertising Practitioners of Nigeria (AAPN). He was at various times a Sub-Editor, Daily Times; Group Head, Client Service, Lintas Limited and co-founder of Rosabel Advertising. .