As the world advances digitally, industry stakeholders are looking for ways to improve financial literacy and inclusion across different sectors in the country, especially in rural areas.
One of such stakeholders, Freedom Network, an agency banking product powered by 3Line Card Management Limited, a pioneer licensed super-agent that has a widespread network of active agents and aggregators across the country and provides thousands of Nigerians with financial transactions daily, was one of the key stakeholders at the SANEF stakeholder meeting with super-agent and MMO partners.
Eniola Bello, division head of financial inclusion products, Freedom Network, at 3line Card Management, was in attendance at the Sanef Limited meeting with the sole aim of discussing strategic and future-focused issues in the agency banking ecosystem.
This meeting was held just before the already scheduled quarterly stakeholder meeting for a strategic partner, Freedom Network. It was announced that 3line had commenced work on the relaunch of the Freedom Network apps to advance the frontier of financial inclusion and continue to place a dynamic focus on excellent and transformative user experiences at the core of its commercial operations.
The disclosure was made by Eniola, who chaired the stakeholders meeting, led by the agent expansion head with Freedom Network’s strategic partners, hosted by 3line Card Management, where she also made a presentation entitled “Delivering on the Promise of Financial Inclusivity with Technology and Innovation.”
During a panel conversation with other key stakeholders, Eniola said, “We are about to relaunch our app and it is all about market penetration into rural areas and more engagement between agents and users with diverse layers of usage. Our agent locations are our “touch points” for providing financial services to everyone.”
Eniola went on to unveil analytical data that shows that pricing, user experience, service delivery, and trust in the brand, which has grown rapidly within the past year, are the most important aspects of Freedom Network’s achievements and growth, even during the COVID period.
Technology is the heart of the post-COVID-19 era; at least in theory, as it will drive up financial innovations, inclusiveness, usability, and stability. Huge investment, big data, and automated channels for a more robust solution as a service provider are the strategies to be deployed for the new app.
This includes the tighter integration of its automated systems, network infrastructure, and direct sales teams, all of whom are aware of how each other’s efforts complement one another, according to Bello.
She also went on to explain 3Line’s triple-tongued approach to brand expansion and collaborations, such as providing more service and advanced information dissemination to attract even more brand visibility and engagements beyond the traditional model. This, she said, is then complemented by the revamping of all Freedom Network agent centres, materials, and even agents for brand penetration in order to accelerate the branchless expansion strategy of SANEF.
She concluded by stating that the goal for the relaunch is to accelerate financial inclusion, cut operational costs through automation, drive transactions through highly competitive pricing, gain reliability by quickly resolving disputes, expand agent accessibility, stabilize the network, and mobilize more transactions by quickly rolling out more agent banking channels.
Achieving this and more requires the most advanced and robust agency banking platform to be used in the market, which can only be powered by 3Line Card Management.
