Carat, Dentsu Agyle shine as MediaFuse-Dentsu bags six awards at Marketing Edge Awards 2024

MediaFuse-Dentsu, a leading powerhouse agency network, has reinforced its leadership status in the marketing communications in industry as it emerged as the most Outstanding Marketing Communications Group in Nigeria for the year 2024.

Some agencies within the group that won several awards were announced winners at the National Marketing Stakeholders Summit and Awards 2024 organised by the popular Marketing Edge Magazine in Lagos.

Incredibly, the Group Chief Executive Officer of MediaFuse Dentsu, Emeka Chris Okeke won a Lifetime Achievement Award in Media Advertising.

A leading media advertising agency within the group, Carat Nigeria won Outstanding Advertising Media Agency Network of The Year, while its counterpart, Dentsu Agyle brought home the Outstanding Production Agency of the Year Award.

Meanwhile, the Managing Director, Carat Nigeria, Igwe Okeke emerged as the Edge Outstanding Media Advertising Personality of The Decade, while a senior media manager at Carat Nigeria, Fidelia Igwe won the Outstanding Young Advertising Personality of the Year Award.

Speaking on the awards, Okeke said the innovative agency remains as a significant force, redefining media and setting the standards for the advertising industry.
Okeke noted that the recognition was reflects that Carat Nigeria is driven by its commitment to craft innovative media solutions that deliver real results for our clients.

“Our exceptional work and expertise in creating impactful and performance-driven campaigns. Our recognition at the Edge Awards signifies the collective effort and relentless drive of our team members and unfettered commitment to deliver value and quality job to our clients while setting standards in the advertising industry,” Okeke said.

The award-winning media advertising expert, however, expressed his pride in the leadership of Emeka Chris Okeke, the Group Chief Executive Officer of MediaFuse-Dentsu, the Carat team and the achievements of the agency.

“This recognition highlights the value of our work, the outstanding talent and commitment of our team at Carat Nigeria. I’m incredibly proud of how we have consistently maintained our status as leader in the industry. This has continued to motivate us to deliver excellence for our clients,” he stated.

Okeke said this personal individual achievement further reinforce their position as leaders in media innovation.

“As we continue to navigate the evolving media landscape, Carat Nigeria remains committed to setting new standards in media excellence. Congratulations to the entire team for their hard work, dedication, and the remarkable success at the Edge Awards 2024,” Okeke said.

Recall that over the years, Carat Nigeria has maintained the status of a pacesetter in the for other agencies in the industry to follow and the agency has continued to build on its consistent success story.

He said the Carat Nigeria success story will inspire other agencies to strive for excellence and showcase their works on the global stage.