Experts seek better deal for event entrepreneurs
14 June 2022 |
2:36 am
Experts and stakeholders in the event entrepreneurship industry have demanded more reward for their labour, saying that it is the only way they can stay afloat and survive the turbulent economic times.
CEO, Balmoral Group, Ezekiel Adamu; CEO, Tash Bistro, Latifah Adams; CEO Megavision, Mark Adeola Osho; Executive Director, Eventecture Group and Convener, Eventually, Oluwatoyin Olatunji-Daniel; Senior Special Assistant (Administration) to the Governor of Lagos State, Titi Oshodi; Faculty, Lagos Business School, Professor Akintola Owolabi and CEO Dewdrops Cakes, Ezinne Okonkwo at Eventually 4.0 in Lagos recently.
Experts and stakeholders in the event entrepreneurship industry have demanded more rewards for their labour, saying that it is the only way they can stay afloat and survive the turbulent economic times.
Speaking at Eventecture Group’s fourth edition of her yearly community programme, Eventually, co-founder and executive director of the experiential design and marketing group, Toyin Olatunji-Daniel said, “I carry a very heavy burden for event entrepreneurs because we work so hard. It is essential that we reap the reward of our labour. ‘Eventually’ was birthed to make participants ’uncomfortable’, to make them want more. We seek to remind event entrepreneurs of who they are and that we can collaborate and win together.”
She added that every serious business needs a structure and structure is expensive, so entrepreneurs must all start early.
The conference, which hosted industry professionals and entrepreneurs, was attended by high-profile brands in the events and tourism industry, including Ezekiel Adamu, Ezinne Okonkwo, Latifah Adams, Mark Adeola Osho, Titi Oshodi, Professor Akintola Owolabi and Lagos State’s Commissioner for Tourism, Uzamat Akinbile-Yusuf, represented by Toyin Ogunlana, among others.
This year’s theme, ‘Structure, the secret to longevity in Entrepreneurship’, featured in-depth masterclasses by the speakers and a roundtable discussion with all of them offering insights based on their experience. They shared personal stories of how they managed their respective business structures, building from the ground up and offered practical advice to participants on establishing business values, putting systems and processes in place, points to note when scaling a business, hiring the right staff and other principles driving success in entrepreneurship.
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