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Firm empowers Nigerians on wealth creation strategies




As part of efforts to ensure ordinary citizens in the country do not seek white collar jobs, Longrich, a Chinese multinational and manufacturing company with a wide variety of household cleaning, personal care and healthcare products has empowered Nigerians on how to become wealthy through wealth creation strategies. Speaking at the official launch of Longrich International and Entrepreneur Pacts in Abuja, African distributor of Longrich, Titi Ejimagbo, said Longrich is offering every individual opportunity of becoming their own boss and a shareholder in the company, adding that the firm would train people on entrepreneurial development.

According to her, Longrich is providing natural products that does not have side effects, noting that it creates wealth and opportunities for other people to make money and that is why we are launching the products here in Abuja in other for people to key in what the company is offering and be empowered.

Ejimagbo added that what the company is offering, is for people to be self empowered and be an entrepreneur, stressing that Longrich is telling them to be on their own and creating platforms for others to get in there. “When you come into the business and you tell three other people to join the business its like a multiplication and that way you are empowering them. “Nigeria’s economy is been helped by you telling them to be self employed and Longrich believe in empowering an individual in achieving the dreams that seems not possible.”

Director, Longrich International in Nigeria, Udeme Etibenson said the firm is all about entrepreneurship where the manufacturer of the products gives them the platform to do business without any form of targets, stressing that with the mindset and creativity that the company set allows them makes a lot of difference in their life. Her words: “For me this is an empowerment programme for anybody where Longrich International helps in enhancing entrepreneur in everyone who wants to be self employed. “Longrich has helped in alleviating the poverty in her family and it has also helped her in bringing others out of poverty”.

Etibenson stated that they choose Abuja because its a strategic place because soon the company would start building its Africa’s Research Institute, stressing that Abuja is quite pivotal for the next level of Longrich International products and giving Abuja residents the opportunity to create the platform and empowering them.

Founded in 1986, the company has seen steady growth in its market share and expansion that makes it one of the most successful private companies, leader in the Chinese cosmetics sector and daily care industry and a company that legally practices the direct selling in mainland China and overseas. Its trademarks have been registered in 183 countries and their products are sold in more than 50 countries and regions around the world including Malaysia, Taiwan, Hong Kong, Singapore, Nigeria, South Africa, Cameroon, Russia, Ukraine, South Korea, Thailand, Philippines, United Arab Emirate.

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