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Firm restates commitment through investment in creative sector 


Beverage brand, Bold drink has restated commitment to the creative industry.
The firm explained that the investment was by way of partnerships to strengthen economic performance in the sector.
The sector, which reportedly is worth over $6 billion, is positioned as the country’s second-largest employer, with a potential to produce 2.7million jobs by 2025. 
The firm explained that the partnership with organisers of a yearly live comedy show,  ‘The Chronicles of Ushbebe Live’ by way of sponsorship, was one of its moves to improve creatives and attract global business. 
Managing Director of The LaCasera Company Plc, Chinedum Okereke, explained that “Our partnership with the comedy show is inspired by the brand’s shared personality of fun and excitement as well as give the consumers present at the show the opportunity to taste and experience what the brand has to offer.”
Group Marketing Director of Jotna Nigeria Limited of The LaCasera Company, Emmanuel Agu added that the brand’s efforts would extend its footprint in the country and beyond to attract new markets.
The host, Justice Nuagbe, popularly known as Ushbebe, affirmed the partnership with the firm.


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