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Firm rewards fathers’ with promotional discount

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An international men’s fashion brand, TM Lewin, and Swatch Limited, have joined the world in cerebrating men all over the world in this year’s Father’s Day, with an exciting discount promotion and gifts which runs till end of June.

The promo was unveiled in Lagos during an activation party co-hosted by Silverbird Film Distribution WA, and was designed to afford fathers the opportunity to buy TM Lewin’s products, with some interesting discounts and gifts.

According to the company’s Brand Manager for West Africa, Timilehin Tikolo, the Father’s Day show was going on in the entire TM Lewin’s stores across the world. We are just doing this to reach out to fathers in all spheres”.

Tikolo said: “So what we have done today in the mall is that we have partnered with Silverbird over this their ‘Men in Black film’, to have an installation or activation to bring people that will go and watch the film to know about T.M Lewin, and people that will come to T.M Lewin to know about the film. It’s just like a mutually-beneficial relationship we are doing with Silverbird.

“Also, we are running a Gift-to-Purchase. So, if you shop over N60, 000, you get a free gift. We have gifts ranging from pocket square ties. If you shop over N100, 000, you will have even a more limited range of gift like garment bags, travel pouches, things that appeal to men that are traveling”.

Tikolo who owns Smartmark, a TM Lewin franchise company, said the firm has about 14 stores across Nigeria and Ghana, the two West African countries it operates in, adding that it has five stores in Lagos alone.

He explained further: “The reason we are doing this for Father’s Day is because TM Lewin itself is a men’s brand primarily. We cater to the professionals. We sell suits, shirts, Chinos, ties, cufflinks, sucks, all the accessories and beads that a man will need for his work life.

“Over time, we have progressed from a brand that sells classic white and blue formal shirts to now more of people like a lifestyle brand, with some of the colours of shirts, printed shirts”.

“But ultimately, for our own consumers, we have promotion going on. At this point in time, you can buy any three shirts for N55, 000 and any two ties for N22, 000.

Normally, you are saving about N20, 000 on the shirt. Other times, three shirts will run for N70, 000 or N65, 000, depending on the selection of shirts. We are running this promotion till the end of the month to give opportunity for men to come and shop; or for sons, wives, daughters to shop for fathers, that’s the point of this promotion that we are doing.


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