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Firm to support entrepreneurship in Africa

By Silver Nwokoro
27 September 2022   |   4:36 am
A partner for Small and Medium-sized Businesses (SMEs) in Nigeria, Traction, has pledged to provide payment solutions and business tools to support the growth of entrepreneurs in Africa.

A partner for Small and Medium-sized Businesses (SMEs) in Nigeria, Traction, has pledged to provide payment solutions and business tools to support the growth of entrepreneurs in Africa. 

   
The firm gave this pledge at the second edition of the business and networking forum with the theme ‘Riding the Wave: How Businesses are Leveraging Innovation to Navigate Socio-economic Headwinds Today,’ in Lagos.
   
“Our focus is to provide payment solutions and business tools to support the growth of businesses in Africa, we are also passionate about grooming a community of thriving SMEs in Nigeria, where ideas and solutions are exchanged among business owners. There’s a need for that and we will continue to organise more forums and sessions like this,” Co-founder of Traction, Dolapo Adejuyigbe said.
 
The forum was a meeting point for owners and managers in the food and fashion industry to discuss pertinent issues, as well as trends impacting Nigerian businesses. 
 
The interactive session involved speakers from both the fashion and food sectors, such as Founder, M.O.T, Mo Agusto; Founder, Karen Ubani Apparels, Karen Ubani-Alli and President, Culinary Arts Practitioners Association (CAPA), Rukayat Momoh. 
 
While the forum was centred on the food and fashion sector, most of the solutions proffered are applicable to other businesses.  

Momoh also known as Chef Giggles, explained how business owners needed to find a way to leverage social media channels to attract and engage more customers.

Agusto touched on building a quality brand that is also affordable for different income brackets, while Ubani harped on the need for constant learning and business evolution to match, as well as manage the growing cost of business operations against the rising inflation rate.