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Academy to drive digital marketing in Nigeria


With the Nigerian digital market expected to hit $10 billion by year 2020, a group of digital marketing experts, Lagos Digital Academy has unveiled an academy to equip Nigerians to take advantage of the opportunities inherent in the digital market space.
The Chief Executive Officer and founder, Lagos Digital Academy, Dotun Babatunde, explained that there is need to equip Nigerian businessmen and women with the requisite knowledge and skills required to tap into the huge digital market industry. Babatunde during the launch of the academy at the weekend, said despite the prospects of the industry, there is a huge dearth of skill to actually drive digital marketing in Nigeria.
In his words: “There is a huge skill gap in Nigeria as a whole and considering the huge population of Nigeria there is lots of opportunities that could be tapped into Nigeria’s digital market space. What we are trying to do at Lagos Digital Academy is able to educate and empower people to get access to knowledge they need to survive in this new century that we find ourselves.
“Apart from the dearth of skills in the industry, we do not have the technical know-how, but with time we believe things would improve because we have started seeing a lot of incubation companies coming up in the country.”He added saying: “We are tailoring a boot camp for different sectors of the economy with the help of our intensive programme which will take participants through all they need to know about digital marketing.”

Also speaking at the event, the Co-Founder and Chief Marketing Officer, Kunle Shittu, said Lagos Digital Academy is a social enterprise that is strongly committed to teaching and inspiring a new generation of digital professionals and entrepreneurs.“Our mission is to equip you with market-driven, dynamic and practical trainings that would prepare you for quality placement and industry exposure, open up ways and means for impact in your business of career.He said the academy gives a wide range of intensive and impressive digital marketing courses that empower business professionals to succeed.

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