‘Flexible workplace attire drives innovation, productivity’
Flexiblilty of workplace attire has been identified as a necessity to achieving conducive and proactive workspaces for the next generation workforce.
Hence, adopting a flexible-casual, but smart dress code system will boost innovation, brand attractiveness, and productivity.
According to Head, Human Resources at Leadway, Kunbi Adeoti, there are chances of creating a negative perception of the brand or product by embracing strict dress codes, which are a potential downside for marketing.
She said a workplace productivity study carried out by Stormline in the United Kingdom, revealed that 61 per cent of employees believe that they become more productive when the dress code is casual or flexible.
“This fact does not come as a surprise considering that millennial make up for nearly 70 per cent of today’s global workforce, and may increase further in 2025, according to a 2014 Deloitte Millennial Survey.”
Hence, creating a more relaxed dress code formula will reinvigorate the millennial workforce.
In a statement made available to The Guardian, she said Leadway’s path to innovation through the encouragement of flexibility and dynamism among its workforce is setting the stage for its accelerated growth.
She said: “Workspace attire or corporate dress codes as widely regarded by many significantly affects the perception and growth of any brand, more so its workforce. As innovation continues to serve as the bedrock for economic growth, brands are beginning to look inwards to see how they can leverage productivity.
“It is pertinent to note that change and innovation work hand in glove in a generation where it has become more evident that better, flexible workspaces are key to unlocking workforce potential.”
The HR expert added that building an attractive brand that boasts of a very conducive workspace for employees is important for any firm considering the workings of today’s market.
“Apart from serving as a means through which we drive innovation, the fact that people can express their individuality within the organisation is very important to us. More so, our decisions are guided by our values, which form a huge part of our dynamic culture here.
“Since Leadway is a forward-thinking, new generation company with a global outlook, adopting a similar approach towards innovation says a lot about its drive for building a formidable workforce that meets top international market standards. Our drive for innovation transcends managing change; by promoting flexibility and individuality within its workforce, they are championing it,” she said.
Adeoti added that considering the age in which we live in, retail success cannot be attained without a great, visible level of versatility.
“This alone has an amazing positive effect on workforce growth and performance, as it tends to build brand affinity, thus boosting employee dynamism and confidence by a great margin.
“Our culture of dynamism has not only preserved the firm’s unrivalled reputation as a next generation insurance provider, but as a change leader and organisation dedicated to workforce improvement,” she submitted.
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