Foundation partners Ikeja Electric to mark World Charity Day
Dash Me Foundation, an organisation founded by the past Minister of Finance, Mrs. Kemi Adeosun, has entered an alliance with Ikeja Electric (IE) to support charity.
IE’s Head of Corporate Communications, Felix Ofulue, said the partnership was in alignment with the company’s corporate social responsibility (CSR) goals.
He said: “The rationale behind mobilisation of our staff to support this noble cause is to leverage our CSR platform, which promotes the culture of giving back to communities in which we operate.”
He noted that the existing giveback culture in Ikeja Electric has helped to impact lives positively within the company’s network.
“We are very confident that this collaboration with DashMe Foundation will further contribute to strengthening support to the needy and underserved communities, which is a positive change as well,” he said.
Giving further insight on the donation drive, Ofulue said in celebration of this year’s International Charity Day, employees of the company voluntarily donated their neatly used clothes, books and other household items, which are expected to be put on sale at the DashMe Foundation stores and proceeds donated to charity.
On her part, the Chief Operating Officer, DashMe Foundation, Morinsola Arogundade, explained that DashMe Stores business model relies on strategic partnerships with the staff of corporate Nigeria and that the partnership with Ikeja Electric is another key step in the mission.
“With our donation points in key Ikeja Electric outlets, we look forward to collections in the Ikeja network area as well as enhanced sales due to increased awareness. In our short operational history, we have been able to operate profitably and regularly fund work with orphanages, vulnerable children, disadvantaged youth and victims of domestic violence in line with our mission.
“One of our creative ways that we raise funding is by opening a thrift store, which relies on donations from Nigerians at home and in the diaspora. Once we receive these donations, we turn them into plans by selling them off at our stores online and from these funds, we can give grants to several charities,” she said.
Arogundade expressed the foundation’s gratitude to the directors, employees and customers of Ikeja Electric with the hope of a better and interminable partnership.
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