Hudson Sandler appoints partner for West African business 

International strategic communications and Environmental, Social and Governance (ESG) consultancy, Hudson Sandler has appointed Onyebuchi Ajufo as partner in charge of its West African business.

The appointment reflects Hudson Sandler’s continued growth in Africa, driven by flagship offices in Kenya and Nigeria.

Hudson Sandler Africa has grown rapidly over the last two years and is now providing pan-African and international consulting services to many of Africa’s most dynamic and progressive companies and institutions.

Ajufo is an advocacy and communications advisor with over 15 years of experience working across Africa, the Middle East and the United Kingdom.

She joins Hudson Sandler from Africa Practice, where she led the strategic communications and advocacy practice across the Africa Practice Group (Nigeria, South Africa, Tanzania, Botswana, Kenya and the United Kingdom).

In this role, she was also responsible for brand positioning; talent retention and development; client retention and growth.

In her new role with Hudson Sandler, Ajufo will also act as the global lead on policy and advocacy across the consultancy.

She has a master’s degree in business analytics from the University of Warwick and is on the Board of Haima Health, an organisation building a network of voluntary blood donors for safe, affordable and quick access to blood in Nigeria.

Commenting on the appointments, Chairman of Hudson Sandler Africa, Chris Genasi, said: “Africa is a key strategic market for Hudson Sandler. We are proud to work with Africa’s leading businesses, foundations and Non-Governmental Organisations (NGOs), to tell positive stories about the contribution they are making to Africa’s sustainable economic and social development.

“Ajufo brings a unique perspective on the African business environment, a wealth of experience in corporate communications and advocacy, as well as strong leadership and business development skills, which will be instrumental in our further expansion as we continue to grow our teams across the continent.”