Institute charges leaders on capacity-building, national development
The Institute of Personality Development and Customer Relationship Management (IPDCRM), has charged leaders on capacity-building and national development.
The charge was given during the induction of 12 corporate and business leaders to enhance national productivity, personal capital, human capital and national development.
The induction was done during the 2021 corporate charisma conference and award of the institute, which took place at Lead City University, Ibadan, Oyo State.
The programme had the theme, ‘Personality Development and Personal Relationship Management: A roadmap to unleashing greatness in corporate leaders and engendering organisational sustainability.’
In a remark, Prof. Chuck Gracia, who was the guest speaker, noted that the annual award is a tradition albeit a statutory capacity development programme.
Gracia explained that the conference was meant to explore globalisation and cross-cultural diversity, personality and brand management, dynamics of customer-focused selling strategic options in quality service, charismatic and transformational leadership.
He further stated that this year’s corporate conference was poised to examine issues in the areas of personality and customer service mentality as key success factors in organisational development.
According to him, the corporate charisma award is designed to recognise selected organisations with an agenda for organisational sustainability.
Earlier, the IPDCRM President, Dr. Ayobami Owolabi, said in today’s business world, the need for organizations and businesses and their products to have more appeal and distinguish themselves from the competitions is becoming paramount.
Owolabi said: “The award celebrates organisations or brands that carefully considered, developed and nurtured businesses, products and services to stay a step ahead of competitors and build a loyal and loving customer base.
“Using the Organisational Performance Profile (OPP), which is quite historical, IPDCRM make use of Grand Analytics Method (GAM), which basically adds the relevant data and shows the percentage, in accordance to the summation, to select the recipient organisations/brands in the various categories of awards”.