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ACOMART to revisit African roots through stories

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filmmaking. Photo: RAINDANCE

Spotlight will be shone on African filmmaking and monetisation of content for African producers, as the Africa Content Marketplace – ACOMART – launches. ACOMART is a digital platform dedicated to the global equitable promotion and acceleration of Afrocentric content.

The platform is home to first ever Virtual Screening Room for African films and series, where content buyers can explore the vast catalogue and make informed content acquisition decisions.

ACOMART, currently, has over 15,000 hours of film and TV series content from Ghana, Kenya, Nigeria, Uganda, Cameroun, South Africa and other countries in the region available for licensing by platforms, broadcasters, airlines and other content buyers.

According to Faith Koli, Project Leader at ACOMART, it is challenging for producers to sell their content beyond immediate borders due to an absence of a robust distribution network that connects the regions and territories in Africa. “The strength of the ACOMART platform lies in its ability to accelerate and monetise content from across the continent in one place for easy access by buyers, thereby, giving content producers access to new markets and stimulating demand – especially for content from under-explored territories, which can now be localised for new audiences,” she said.

One of ACOMART’s objectives is to ensuring the acceleration of content development and consumption. The platform is investing in the industry by launching a training and development arm, with the aim of creating a content production hub where producers can receive technical training, coaching and mentoring.

The first series of training and development masterclass series holds on Tuesday, August 18, 2020. The focus will be on ‘Revisiting our African roots through our stories and narratives’.

The Webinar will feature Pan- African industry experts such as, Mr. Yemi Shodimu, Tosinger Taiwo, Dr. Zippy Okoth, Israel Jibunor, Dr. Ramatu Dadzie and Acomart’s head of Training and Development, Dr. Ola-Kris Akinola.

“The Acomart Webinar Masterclasses are designed to empower African film makers and content producers with technical advice from industry experts on dealing with the different aspects of creating authentic African content by Africans,” said Akinola, who is calling out on all filmmakers in Africa and the diaspora to register for this upcoming masterclass.


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