Artist3 set to reposition arts in Africa

As part of effort aimed at repositioning and redefining Art in Nigeria and Africa, Artist3 has been launched in Lagos. The platform uses blockchain technology to create an end-to-end digital ecosystem, which connects art creators and lovers.

Speaking during the launch, co-founder of Artist3 and CEO of Imaginarium Creative, Ferdinand Adimefe, stated, “it is a groundbreaking platform for creatives, artists, musicians and art collectors to make and sell non-fungible token (NFT) art, the first of its kind in Africa. The art industry is at the cusp of a revolution, with a convergence of forces that will reposition and redefining art.”

Speaking on the value proposition, he added, “we are putting the emerging market on a global map. Art is now an investment making it possible for artists to develop residual revenue. For traditional arts, the patronage is declining and for digital arts, the patronage is increasing. We want to work with artists, musicians and entertainers.”

According to him, “Artist3 deconstructs traditional revenue models by allowing users of the platforms to earn by participating in the ecosystem; it also offers opportunities to crowdsource funds for creative projects. Investors are not left out because it allows art lovers or savvy investors to fund projects and bring them to life; from animation to video games, nothing is off-limits. It’s a hub for creativity to bring any and every project to life.”

He added that Artist3 would be rolling out a series of innovative subdivisions Mart3, Incub8, Gamic, Topia, and Majikal, aiming to cater for targeted groups within the art and creative industry.

Another co-founder and project lead, Ukeme Okuku, disclosed that the concept is to change the way artists earn money.

Specifically, he added that it is easy to upload contents and “we are focused on the emerging economy. The user experience is very simple. With Artist3, you can co-create, earn and even build your own brand on the platform,” he said.