Experts have underscored the unique features and advantages of various outdoor advertising platforms, emphasising their vital role in entertainment promotion.
They highlighted the transformative power of Out-of-Home (OOH) advertising in Nigeria’s entertainment industry at the highly anticipated Location Marketing Awards (LOMA) 2024 event.
Held on September 27 and 28 at Marcelina’s Place and the Marriott Hotel, the conference explored innovative ways to harness OOH advertising to propel the country’s vibrant entertainment sector to new heights.
Under the theme: “Unlocking the Power of Out-of-Home Advertising in Building the Nigerian Entertainment Industry,” the event brought together industry leaders for engaging panel discussions, presentations, and keynote speeches.
Notable speakers included West Africa Managing Director at OMD, Yinka Adebayo; Director of Creativity and Innovations at Globacom, Chuka Obi; Portfolio Manager at Non-Alcoholics Nigerian Breweries Plc, Elohor Awe; Chief Executive Officer of Rangers International FC, Amobi Ezeaku; Managing Director of Polygon, South Africa, Remi Du Preez and Managing Director of Carat, Okeke Igwe.
Adebayo set the tone with a compelling keynote on the impact of OOH advertising on Nigeria’s entertainment and media landscape.
He highlighted the critical importance of visibility, stating, “If your presence is not felt, your absence will not be missed,” and encouraged stakeholders to explore collaboration and partnership across industries.
The discussions covered a wide range of topics, from music and film production to visual entertainment, fostering a lively Q&A session that addressed key industry challenges.
The Convener of LOMA, Kingsley Onwukaeme, emphasised the organisation’s commitment to excellence in the OOH sector, stating: “LOMA’s primary focus is elevating excellence within the Out-of-Home advertising industry through our thought leadership sessions and maintaining integrity in our award processes.”
The event concluded with an awards night at the Marriott Hotel, celebrating excellence in OOH advertising.
Onwukaeme emphasised the dual purpose of the evening: to recognize industry achievements and inspire future generations.
“Yesterday was for learning; today is for celebration. We believe that by promoting innovation and recognizing outstanding achievements, we can drive the entire sector forward,” he stated.
Onwukaeme also expressed his gratitude to the event’s partners and supporters who made this event a resounding success.
One of the highlights of the awards event was the bestowment of the Most Influential OOH Personality award on Managing Director/Chief Executive Officer of NewCrystal Communications, Dozie Mbanefo.
In his acceptance speech, Mbanefo expressed appreciation to Kingsley Onwukaeme and the LOMA team for their dedication to the industry, remarking on the impressive quality of attendance and global representation at the event.
