Evening with celebrities in the tiger den
Exactly 86 years after it rolled out the first bottle in a Malayan brewery, a territory now known as Singapore, premium Asian Beer, Tiger Lager Beer, finally launched in Nigeria with style.
The Tiger launch campaign tagged #Uncage: the courage to challenge convention, showcased the courageous, bold and go-getting side of Nigerians, encouraging people across all divides to ‘uncage’ courage and the tiger within them in pursuit of their dreams and passions.
Ahead of the launch, a number of celebrated Nigerians took to social media to talk about their fear of heights, which symbolically represents other crippling true-life stories of fear, limitations and doubt. Some of these celebrities included Nollywood star Deyemi Okanlawon, former Big Brother Naija housemate TBoss, Skinny Girl in Transit actress Abimbola Craig, media girls Maria Okanrede and Mimi Onalaja, who all shared inspiring stories of how they overcame fears and uncaged their inner tiger.
The 3-day launch event, which held at the Muri Okunola Park, Victoria Island, also had guests and attendees witness a virtual jungle called The Tiger Den, a jungle like experience of simulating an encounter with a ferocious tiger complemented with thrilling music, sound effects and life-like scenery. There, participants tested their courage and enjoyed a ‘real life’ Tiger experience.
Speaking at the launch event, Franco Maria Maggi, Marketing Director, Nigerian Breweries said,“We have a goal to inspire the courage to act on your true passion and realize your true potential, Tiger believes every man has a tiger inside. Our street-smart upbringing has forged our character and entrepreneurial spirit that still runs in our veins. Tiger is the most dynamic, edgy and social premium beer!”
In his remarks, Tokunbo Adodo, Portfolio Manager, International Premium at Nigerian Breweries says, “Tiger Beer identifies with the bold Nigerian, whose passion gives birth to a sense of purpose, while the Tiger sign is a symbol of courage and inner strength. This beer is for the courageous, and will be anchored around creativity, and inspiring real stories of people living their full potentials, and making their mark.”
A world acclaimed lager beer, Tiger is made through a precise brewing process using the finest quality ingredients from around the world. The result is an intensely refreshing, full-bodied taste of one of the world’s leading contemporary beer brands that has won over 40 international awards and accolades.
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