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Fanfare as fun seekers battle to emerge Naija Highlandah

William Lawson's The Naija Highlandah Challenge, a search for the boldest and most unconventional Nigerians, who live life by their own rules, kicked off on an exciting note in lounges

William Lawson’s The Naija Highlandah Challenge, a search for the boldest and most unconventional Nigerians, who live life by their own rules, kicked off on an exciting note in lounges and supermarkets across Lagos last weekend with people jumping on the fun train. 

Its first-ever contest is a month-long search that will see daring participants compete through a series of challenges to win the grand prize of N2 million and a trip to Scotland.

Having been officially unveiled on October 6, the contest for bold people with guts and wits moved into its second phase, with participants testing their ruggedness in selected outlets across Lagos. 

Three hundred and ninety-two people registered and played in the good-humoured, bold and unconventional games last weekend (Friday to Sunday) at on and off-trade outlets, including, the Moulin Rouge in Amuwo Odofin, Full House Lounge, FESTAC, Loung 95, Iju, and Cozy Bar, Abule-Egba. Others were Spar Surulere & Ilupeju and JustRite outlets at Iju and Abule Egba. 

Guests and contestants had the time of their lives as bold and courageous male, and female Nigerians let their hair down during the various challenges. There was lots of laughter and delight as people participated in the good-humoured challenges, including spin the bottle, animal imitation and balloon games.

The Walk-A-Plank game saw men in high heels, timed and walking briskly on raised thin planks to be part of the finale. People laughed uproariously as the participants wobbled on the slits as they attempted to beat the time.   

The same glee trailed unconventional challenges, Kaku Meter and Pull No Spill. For Kaku Meter, the contestants attempted to guess the length of the bar counter – measured according to the length of a horizontally laid William Lawson’s bottle. In ‘Pull No Spill’, each competitor was allocated a William Lawson’s branded cup filled to the brim. Using tissue from a toilet roll, they pulled the glass toward themselves without wetting the tissue and were judged on who got the cup closest to themselves in 30 seconds. 

Speaking about their experiences, some of the contestants expressed happiness, disclosing that it was time well spent for them. For Elder Ignatius, “it was an evening of fun, and my favourite game was walking with heels. It was so funny, and I enjoyed every bit of it.”

Another fun seeker, Samuel Adeniyi, hailed the disruptor brand, saying, “William Lawson’s is an excellent whisky. I’ve known it for eight months and have been drinking it since then. A friend introduced it to me. I have thoroughly enjoyed tonight’s experiences. The games are fun and interesting and going back to the whisky, it is not bitter, and the after-effect is also chill. It’s a very nice drink. You guys should try it out.” 
About 80 people won tickets to the grand finale on November 12 at Union Bank Sports Ground, Surulere, where there will be lots of excitement and musical performances.
The contest will continue this weekend at Papiee Lounge, Yaba, Dreamers Lounge, Ajao Estate, Pandova Rooftop, Okota and Red Charcoal, and Surulere. Others can also win tickets to the grand finale at Barman, Yaba, Jara Supermarket, Ikeja, Spar, Opebi and Market Square, Maryland.

The Top 10 participants with the best Highlandah attitude and the highest number of points at the end of the challenges will move to the grand finale. All the fun but intense challenges further attest to William Lawson’s bold, humourous and unconventional characters, as only adventurous and courageous persons will join. It will take actual guts and determination to be The NAIJA Highlandah.