Paying homage to some of the unsung heroes behind the scenes of Scuderia Ferrari HP, the pit crew, a new film written by George the Poet and delivered by Lewis Hamilton and Charles Leclerc, has been unveiled.

Unveiled at the Italian Grand Prix in Monza, the powerful new film honours the tenacious crew who build together behind the scenes and reflects Chivas Regal’s belief that success is built on teamwork.

Drivers usually take the centre stage but every lap is a team effort, both on and off the track. In a bid to highlight everyone’s efforts, Chivas Regal is putting some of the unsung heroes of Scuderia Ferrari HP in the spotlight with the launch of, ‘A Tribute to the Scuderia Ferrari HP Pit Crew.’

This launch marks the latest chapter in Chivas Regal’s ongoing partnership with Scuderia Ferrari HP, a collaboration that reflects shared values of passion, determination and ambition and celebrates a collective pursuit of excellence.

It offers fans a glimpse into the high-stakes precision of a Scuderia Ferrari HP pit stop, a world where milliseconds define outcomes, and persistence is everything.

Viewers can watch a choreographed routine inspired by the pit crews meticulous performance, a feat of human and mechanical precision, mirroring the dedication poured into every bottle of Chivas Regal.

Scuderia Ferrari HP Team Principal, Fred Vasseur, came together with the brand to pay tribute to the pit crew.

Speaking, he said, “Formula 1 is a team sport in every sense, and our results come from the dedication of everyone at Scuderia Ferrari HP. It’s great to have a partner like Chivas Regal, who highlights this collective spirit and recognises the incredible work done away from the spotlight.

Acclaimed spoken word artist, George the Poet, transformed the crew’s physical feat into a poetic spectacle, celebrating the perseverance it takes to show up on the track.

Global Marketing Director, Chivas Regal, Nick Blacknell, said, “Whether it’s a poem or a pit stop, craftsmanship takes tenacity. That’s exactly what is captured in this tribute.”

The film premiered at the iconic Italian Grand Prix in Monza, where the brand brought the campaign to life on the ground with curated experiences and recognition of the unsung heroes at the heart of the action.