SprayMint, an event-tech company, is on a mission to tackle a problem that has long troubled Nigeria’s wedding scene and event industry – the loss and theft of money sprayed at celebrants. With a goal to ensure that celebrants retain 100% of their funds, SprayMint is introducing innovative measures that promise to make celebrants’ financial transactions completely secure and seamless.
“I read a very dramatic Twitter thread that sparked something personal for me,” says Enara Chioma, PR manager of SprayMint. This thread revolved around a unique aspect of Nigerian weddings, where money is sprayed on celebrants, and how this often led to theft and loss of funds due to various issues such as notes getting destroyed by spilled drinks.
SprayMint offers a straightforward model to solve this problem. “The goal was to help couples and celebrants alike to retain 100% of funds they get sprayed at their various events with zero stress. We would secure your funds 100%,” says Chioma. The model works as follows: Guests purchase prop replicas that look and feel just like currency, they spray the celebrants as usual, and the money they’ve transferred electronically or paid through a POS gets directly transferred to the celebrant’s account once the event is over.
Chioma adds, “There will no longer be a need to sort through, count for hours, or worry about theft or destruction of notes at your event. Your money sits pretty in your account even before you get home.”
To address potential trust issues, SprayMint encourages celebrants to assign a trusted family member to monitor transactions. “So to be sure we are truly sending the right amount, we encourage the couple or celebrants to assign a trusted family member to our event manager throughout the event,” says Chioma.
Moreover, SprayMint has developed an app to track and monitor each transfer or card payment as it happens in real time. It has also incorporated features to enable e-invites that allow guests to RSVP, unique guest codes and QR verifications to secure authorized access to events.
To remain profitable, SprayMint does charge commissions, but Chioma emphasizes that they have made efforts to cut off significant portions of the high fees associated with purchasing regular Naira notes. According to Chioma, if you want to buy a N20,000 bundle to spray, you’ll pay at least N30,000 on the streets, whereas for the same N20,000 bundle, SprayMint charges just N4,000.
“We’ve had tremendous success introducing this model to our customers,” says Chioma. “We know this because of the direct feedback we’ve received in terms of them simply adopting and loving our services, testimonials of the avoidable stress we’ve saved them and the over N25 Million we’ve processed for them just this year alone.”
With the world trending swiftly towards a cashless society, Chioma believes that SprayMint is preserving Nigeria’s affluent spraying culture while preparing for the future. “In a bid to preserve the affluent spraying culture we have as Nigerians, we decided to reinvent the culture with the future in mind,” she says.
In a world where cashless transactions are becoming the norm, SprayMint seems to be ahead of the curve, making sure that an important aspect of Nigerian culture survives, evolves, and thrives in the future.
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