The music video for “GOL” (also known as “El Taxi”) premiered today, vibrantly contextualising the Latin smash anthem by Cuban reggaetón star Osmani García, featuring international superstar Pitbull.

The music video has already premiered across MTV Base, Trace TV, and Channel O, after debuting on MTV Europe’s Top 5 list on Airplay.

Shot in Cuba and directed by Italian filmmaker Nicola Paparusso, the music video is a vibrant celebration of Latin street culture, music, and nightlife.

“This wasn’t just a music video—it was a cultural moment,” Paparusso said. “We wanted to blend Latin soul with international style and give people something unforgettable.”

Paparusso’s direction is among the efforts that helped bridge Cuban reggaetón with Pitbull’s mainstream global appeal, creating a hit that resonated far beyond Latin America.

From securing top-tier talent to coordinating on-location shoots in Havana, Paparusso’s creative vision and international experience were instrumental. A crossover success, “GOL” stands as a testament to his ability to fuse art, energy, and strategy into powerful pop-cultural moments.