YouTube doles out $100 million on Shorts creators
Creators of YouTube Shorts can now earn up to $10,000 based on viewership and engagement of their Shorts content as YouTube unveils a new $100 million YouTube Shorts Fund to be distributed over 2021-2022.
The Shorts Fund is the first step in building a monetisation model for Shorts on YouTube and is a chance for creators to earn and build their growing businesses as the world focuses on economic recovery.
The fund will be distributed to thousands of eligible creators each month as a bonus payment, based on their content’s performance in the previous month.
According to the platform, channels must meet the minimum eligibility requirements to be qualified for the reward for their creative and unique Shorts.
Across the world, Shorts creators have already attracted millions of subscribers via their Shorts-only channels. Moreover, Nigerians are showing a growing interest in this new short-form video experience, as seen in the top 10 most viewed YouTube Shorts videos watched by Nigerians.
Creators in Nigeria looking to make their own Shorts videos and take advantage of the Shorts Fund can try these six tips to create compelling and engaging content on the platform.
These are the six tips to create engaging YouTube Shorts videos that stand out:
Spice up your video with music: without music in the background, a YouTube Shorts video can appear boring. Creator can add music to a Shorts by tapping the Add Music icon at the top and selecting one of the preset songs. That way, a lip sync and dancing videos can be created using the song. Audio can also be added from other YouTube videos into a YouTube Shorts video. To add music, a user must click on the ‘Add Music’ tab and will be taken to a library of music from famous artists that you can use. The page also shows which tracks are most often used in Shorts videos.
Another feature is the Adjust the speed of a video to suit a creator idea: With YouTube Shorts, creators have more freedom to experiment with the recording speed. Any of the five possible speeds can be used to produce slow-mo or sped-up effects. With the Speed button, creator can slow down or speed up a video by 0.3 or 3 times.
Add text to your video: User can add various text styles and modify them with varying colors, alignments, widths, and other options from the Next screen. Try it out.
Import videos from phone’s gallery: In certain instances, a creator might already have videos he or she believes will be perfect for a YouTube Shorts video. No stress. Not only can a creator record videos using the Shorts camera, but you can also upload videos from gallery to create that next viral video. It’s as easy as clicking on the gallery button at the bottom left corner of the record screen, choosing a video, editing it to suit requirements, adding commentary or music, and then uploading.
String multiple video clips together: In order to create the best video, a user may need to pause and resume filming in between takes. With the multi-segment camera on YouTube Shorts, users can string multiple video clips together, removing the need for an external editor. Simply release the record button while shooting to pause the video and resume recording when you push the record button again.
Make a video eye-catching with video filters: Content creators will be able to switch to varying filters in the recording and editing screens within the Shorts camera. Filters enable users to color correct footage or change the look and feel of a video.
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