GLOBAL manufacturer BIC has emerged as the Legacy Brand Award winner in the Ballpoint Pen category for its iconic BIC Cristal pen at the 13th edition of the Marketing Edge Awards, held in Lagos recently.

The award recognises the brand’s strong market presence and consistent commitment to quality and innovation in Nigeria’s stationery sector.

This recognition coincides with the brand’s celebration of 75 years of the iconic BIC Cristal pen. This milestone highlights its legacy of trust, simplicity and excellence in Nigeria and around the world.

Since its introduction in 1950, the BIC Cristal has become a household name, consistently delivering products that combine quality with timeless design. Each pen undergoes more than 70 quality checks and is engineered to write up to three kilometres of continuous text, reinforcing BIC’s commitment to reliability and innovation.

The Legacy Brand recognition by Marketing Edge celebrates brands that have demonstrated consistent quality, consumer trust and leadership over time. The recognition affirms BIC’s position among Nigeria’s most trusted heritage brands and underscores its continued relevance in an ever-evolving marketplace.

Showing appreciation for the recognition, BIC’s General Manager, Anthony Amahwe, stated, “We’re truly honoured to receive this recognition from Marketing Edge. For 75 years, we have been part of people’s everyday moments of creativity, learning, and progress. This award is a wonderful reminder of that legacy and strengthens our commitment to continue inspiring generations in Nigeria and around the world.”

As part of its 75th anniversary celebration, BIC Nigeria has reaffirmed its commitment to advancing education and creativity nationwide. From students and teachers in classrooms to young artists and everyday creators, BIC continues to empower individuals to express themselves and achieve their goals.

This recognition celebrates the timeless impact of BIC Cristal and reinforces the brand’s purpose to be a catalyst for learning, creativity, and opportunity in every community it serves.

Very recently, the company reaffirmed its commitment to education in Nigeria by spotlighting the vital role of teachers at the Let There Be Teachers Conference in Lagos, setting a new Guinness World Record for the largest gathering of teachers.

It also provided a platform for dialogue on strengthening education and celebrated teachers as key drivers of national development.

With education at the core of its sustainability agenda and in alignment with the United Nations’ Sustainable Development Goal (SDG) 4, Quality Education, BIC has pledged to improve learning conditions and enhance access to quality education for millions of children worldwide, in line with its commitment to improving learning conditions for 250 million students by the end of this year.