Global tea brand Lipton has introduced a new campaign in Nigeria that combines influencer partnerships with user-generated content to highlight the role of tea in everyday connections.

The campaign, themed “Tea So Good You’ll Want to Share,” was unveiled on September 1 and is designed to encourage Nigerians to capture and share their personal tea moments on social media.

Participants are invited to post videos of themselves enjoying Lipton tea with friends or family, with each entry qualifying for the Lipton Sharing Giveaway, where curated boxes valued at ₦50,000 will be awarded to winners.

Lipton Brand Manager, Mimi Edokpolo, said the initiative reflects the company’s recognition of tea as more than just a beverage.

“This campaign isn’t just about tea; it’s about the moments that tea makes possible. From the first sip at dawn to late-night gist with friends, these are the conversations and connections that truly matter,” she noted. “For us at Lipton Tea, we’re giving Nigerians more reasons to share, bond, and create memories, one cup at a time.”

To drive engagement, Lipton has enlisted the support of popular food and lifestyle creators, including Diary of a Kitchen Lover (Chef T), Schnookums, Pensandi, and Cook with Aluks. These influencers will share their own experiences with tea and encourage audiences to participate in the campaign.

With tea already a fixture in homes, roadside kiosks, and social gatherings across the country, Lipton said it hopes to use this campaign to amplify the cultural role of tea while leveraging digital platforms to build stronger brand relationships with consumers.