BJuMP recognises Shobanjo, Awosika for shaping young professionals

Marketing communication veteran, Biodun Shobanjo, has been named as the first recipient of BB Apprenticeship Award by Bolaji Junaid Mentorship Programme.

This award was in recognition of his outstanding contribution to shaping the careers of young professionals in the advertising and marketing industry in Nigeria.

Speaking at the third edition of the Bolaji Junaid Mentorship Programme (BJuMP) with a remarkable Mentors Meet Mentees Mixer session in Lagos, Founder, BJuMP, Bolaji Junaid, said the award is designed to honour outstanding mentor-mentee relationships in corporate Africa, celebrating leaders who have significantly influenced the professional growth of emerging talents.

Junaid expressed deep admiration for Shobanjo’s impact on mentorship and leadership, adding that the veteran built not just an industry, but also men that have shaped generations of professionals.

Speaking, Biodun Shobanjo, the Chairman of Troyka Holdings, said over 43 years ago, advertising and marketing was the non-preferred sector of the Nigerian economy, but now the same business generated N605 billion as revenue in 2024.

Shobanjo during a fireside chat offered valuable insights into the mentor-mentee relationship, emphasising the importance of guidance and experience in shaping the careers of young professionals.

Reflecting on the dynamics of mentorship, Shobanjo said: “The circumstances that determine a mentee leaving his mentor will determine whether a relationship will persist.” His words underscored the depth of mentor-mentee relationships and the lasting influence of great mentors.

Director General, Advertising Regulatory Council of Nigeria (ARCON), Olalekan Fadolapo, represented by Head, Corporate Communications, ARCON, Winifred Akpa, commended Shobanjo’s contributions to the industry, noting that he has left a huge mark on the industry and will forever be remembered.

The BB Apprenticeship Award was presented to Biodun Shobanjo and Jimi Awosika, making them the first recipients of this prestigious recognition.

This award is designed to honour outstanding mentor-mentee relationships in corporate Africa, celebrating leaders who have significantly influenced the professional growth of emerging talents.

The evening also saw the unveiling of Tripreneur, a surprise book revealed by Bolaji Junaid, chronicling his extraordinary journey through entrepreneurship, sociopreneurship, and intrapreneurship.