Firm commits to innovation, sustainable products

The La Casera Company Plc (TLCC) has reiterated its commitment to innovation and sustainability of its products.

TLCC Managing Director, Chinedum Okereke, reiterated this at the unveiling of its refresh and vibrant new look for the SMOOV Chapman brand.

At the unveiling, Okereke said the company has boasted an 85 per cent market growth over the years through its innovation and sustainability.

He said the brand new look which is youth-centric is tagged, “Fresh Label…Same Original Taste…SMOOVIT”.

Okereke stated that rebranding is the company’s bid to keep satisfying customers’ needs.
“We engaged one of the best Label Research Agency to know what our esteemed consumers want for a label. The result is what we are about to unveil,” he said.

He also stated that the SMOOV Chapman brand was added to the TLCC portfolio to tackle the increasing demand for consumers’ choice of flavours.

He added that in the next six months, there will be strong communication around the brand, the brand itself, and what the brand does.

The Commercial Director, Vishal Kaveti, said the new colourful and artistic label speaks to all their key target audience, cutting across all socioeconomic groups, genders and ages, and assured that the taste and quality are the same.

He added that the fresh label showcases vibrant imagery and reflects the brand’s dedication to keeping up with contemporary trends and providing a premium Chapman experience.