Leadway Pensure PFA rolls out value-added benefits to clients
There is no doubt that organisations have begun to recognise the value in interacting with its clients and prospects through various outlets on the interweb. Doing this successfully, however, is not a minor feat, especially for those organisations in somewhat conservative industries.
Leadway Pensure PFA has rolled out several interesting social media features ranging from a full-fledged Cartoon series to Pictorial dos and donts for job seekers; Customer service chat touch-points for enquiries and service requests; and educative content on the Pension industry and creating a work-life balance. The enjoyable cartoon series “The Life of Mr. P” for example, captures elaborate stories detailing the importance of Wills, Financial prudence, Preparing for retirement early, etc.
Activities are also frequent and regular on Facebook and Twitter, the conduits through which the organisation engages with its clients. In addition to this, Leadway Pensure has recently launched its Mobile App, giving full access to registered clients to monitor their accounts, carry out updates and changes, rate their services, amongst other features.
The inclusion of a customer touch-point in all their campaigns makes it an even more attractive avenue for customers to contact the organization seamlessly and at no added cost.
At Leadway Pensure,their main aim is building and engaging a community of followers, as well as, helping to build valuable, authentic resources for their brand’s niche. Their customers are increasingly trusting what they say and approaching them for resources to solve even their individual challenges.
As customers are beginning to give weight to social media content based on their online engagement, Leadway Pensure PFA is making concerted efforts to move their community of ‘Likes” along a spectrum from simply “liking” them, all the way to being willing to defend their brand, thus willing to stand up to advocate for their work and unique value.