Cadbury stakes N10b on new manufacturing plant
As part of efforts to improve its production capacity, Cadbury Nigeria Plc has staked about N10 billion on a new manufacturing plant to meet surging demand for its prime product, Bournvita.
According to the firm, the new plant which is fully automated, is expected to improve production capacity by nearly 37 per cent and also replace an older facility, which could not support the necessary expansion plans, including the installation of new equipment.
In a statement made available to The Guardian, the Head of Corporate and Government Affairs in West Africa for Cadbury Nigeria, Bala Yesufu, explained that the new factory would generate greater efficiencies, enhance the quality of its products and position the company to be more competitive in the market.
Yesufu added: “This state-of-the-art plant which represents the single largest investment by Mondelēz International in Africa in the last two years, is in line with our desire to keep pace with the latest technology in our business space as well as enhance the need to demonstrate our leadership position in our sub-sector of the Nigerian economy”.
“As a mark of confidence in the Nigerian Economy, Mondelēz International embarked on the construction of this plant within our site at Agidingbi Ikeja Lagos which resulted into Direct Foreign Investment of over N10 billion,” he said.
The unveiling of the state-of-the-art manufacturing plant which would be done by the Executive Governor of Lagos State, Akinwunmi Ambode, is scheduled for Friday, October 16th, 2015.
Also expected at the commissioning ceremony is the Executive Vice President, Integrated Supply Chain, Mondelēz International, Daniel Myers and some top government officials.
Yesufu said for more than 50 years of its existence,Cadbury Bournvita has continued to remain the pride of the pack in the food drinks market,delivering great-tasting cocoa beverage, fortified with essential vitamins and minerals to consumers throughout Nigeria.
According to him,the Nutrition Society of Nigeria(NSN) recently re-endorsed Cadbury Bournvita, as a food drink rich in energy and essential micronutrients .It is the first food drink to be endorsed by the Society,which is Nigeria’s collection of experts on nutrition from the industry.
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1 Comments
Cadbury should do something toward targeting the younger generation. No doubt Cadbury products are excellent, but the company should do more in the aear of Marketing, Recently Millo started targeting the young school children, who sometime Determine the buying choice of their Parents. I was in a super market some days ago, when I had a young boy said to his mum” buy Millo they are giving out free water bottle, we can use it to take water to school, all my friends now have the Millo water bottle” this obviously was the main reason the woman bought Millo that day instead of Bonvita. God bless Cadbury for their Nutritious beverages.
We will review and take appropriate action.