Commissioner challenges DPPCL managers on market equity

Delta State Commissioner for information, Patrick Ukah, has challenged the marketing department of Delta Printing and Publishing Company Limited (DPPCL), publishers of The Pointer Newspapers, to fashion out a workable road map that will lead to a geometric growth of the company’s market equity.

Ukah made the call in Asaba last week when he played host to a delegation of the DPPCL Board of Directors led by its Chairman, David Oghenekevwe.

The Information Commissioner observed that irrespective of ownership, the sustenance of a print medium lies in its ability to productively harness the advertisement patronage of the general public, noting that a print medium can only be self-reliant if it proactively explores the wider market.

He observed that The Pointer newspaper, though owned by the state government, cannot totally rely on the state government for all of its revenue, adding that the marketing department of the company must device means to explore advertisement patronages from private corporate organisations in the state and in other areas of its circulation.

Ukah wondered why the state-owned print medium is finding it hard to record appreciable patronage from the public and private sectors, when some private medium are succeeding.