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Denna Rossi unveils vitamin beverage in Nigeria

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Managing Director/Chief Executive Officer, Denna Rossi Ltd, Dr Ifeanyi Nwafor (Second left); flanked by Head, Marketing/Corporate Services, Ifeanyi Nihe (left); and Manager, Human Resource, Ms Frances Ogbeche, during the presentation of Clue Vitamin Beverage to a customer as part of activities to launch the product.

Managing Director/Chief Executive Officer, Denna Rossi Ltd, Dr Ifeanyi Nwafor (Second left); flanked by Head, Marketing/Corporate Services, Ifeanyi Nihe (left); and Manager, Human Resource, Ms Frances Ogbeche, during the presentation of Clue Vitamin Beverage to a customer as part of activities to launch the product.

A Fast Moving Consumer Goods (FMCGs) company in Nigeria, Denna Rossi Limited has introduced Clue Vitamin Beverage to the market to meet up the high demand of the increasingly health-conscious society.

Head, Marketing/Corporate Services of the company, Ifeanyi Nihe, explained that the beverage provides a healthy, hydrating elixir that reduces the risk of chronic diseases, gives more energy and provides a healthier immune system.

According to him, Clue Vitamin Beverage is an alternative to soft drink and other fruit juices, adding that it is refreshing and healthy for an active lifestyle.

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“Clue Vitamin Beverage has been designed to be sipped neat, mixed or in cocktails and offers innovative and unique gourmet and luxury experiences with extensive nutrient enrichment.

“Some of its nutritional attributes include immune support and antioxidant properties. In addition, nutrients were often juxtaposed with messages related to performance and emotional well-being, benefits that go beyond conventional nutritional science.

“It has extensive micronutrient additions at levels often well in excess of nutrient requirements and very good for daily vitamin needs. Clue Vitamin Beverage is made from highly purified water, natural flavor, citric acid, ascorbic acid, vitamins A, C, E, B6 and B12,” the company explained in a statement.

The Chief Executive/Managing Director of the company, Dr. Ifeanyi Nwafor, revealed that Clue Vitamin Beverage provides the benefits of water along with enjoyable flavors and added nutrients, which can replenish the body.

“It can also provide anti-aging effects because of its anti-oxidant contents. These antioxidants protect the body from free radicals that cause cell damage and serious eye diseases.

“There are a number of vitamin Beverage brands that offer both quality and choice. Most of them offer the essential nutrients and vitamins to keep one fit and healthy. Clue Vitamin Beverage contains the necessary ingredients and an appealing flavor and is a tastier and healthier alternative to simple plain water,” he added.


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