Experts have called on business owners to adopt smart technology as it is a key factor in unlocking potential and gaining a competitive edge.
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They said many business owners struggle with implementing new technologies effectively, hence they miss out on the benefits that technological advancements offer.

The experts made the call at a virtual webinar tagged, ‘The Modern Business: Using Business to Your Advantage’ targeted at business owners ready to revolutionise their business through technology.

Founder and Chief Innovation Officer (CIO), Genius Hub, Isimeme Whyte, said there are lots of benefits business owners could gain from technology to improve their businesses.
She further urged business owners to adequately adopt technology and use social media to expose their businesses to a larger audience and advance into new markets.

“Genius Hub initiative is a fast-growing community that houses achievers through a success-driven programme organised to continually improve lives and also specialises in empowering entrepreneurs with various skills and training,” she said.

Speaking on how technology could be used to the advantage of companies, Chief Operating Officer, Zedcrest Wealth, Renah Osiemi, tasked business owners to be more efficient in what they do.

Osiemi said: “The use of technology in our modern-day businesses is numerous. You can use technology for coordination and proper management of your business; you can also use it to set daily agenda. This will help remind you of daily tasks, taking customers’ orders and other important things.”
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