FarePay gets utility payment cards award
The smart payment solution introduced by Sterling Bank Plc eliminates challenges associated with Bus Rapid Transit (BRT) such as facing long queues to purchase a ticket or handling exact cash fares for a trip.
Out of seven award categories at the event, two cards were nominated for the most utility relevant card category with Sterling Bank’s FarePay card emerging as winner in the category.
FarePay cards are built on a contactless payment technology, with a connected bus validator system linked to the users’ bank account allowing passengers to ‘tap in and tap out’ of BRT buses with ease.
The Executive Director, Corporate and Investment Banking at Sterling Bank, Yemi Odubiyi, said the card was designed to ease the hassle associated with mass transit across Africa.
“Barely a month after launch, we have facilitated over 30,000 trips within Lagos with the FarePay card and we are looking to replicate this system across the continent,” he said.
“FarePay is all about offering a convenient and flexible lifestyle for the user. Before FarePay, there was nothing like it across Africa where card owners can load as little as N500 to as much N5m on a card and the exact value of the trip is deducted each time a rider taps in or taps out of a bus.
It simplifies the users’ commute eliminating the need to carry cash or wait on long queues for tickets. Each time a rider taps in or out of a bus, we are able to see routes and services that are more in demand, to deploy additional resources.
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