Gaming firm, ILOTBET has provided ₦500,000 in financial assistance to 10 small businesses in Ajasa Command, Alimosho Local Government Area of Lagos State, as part of a community outreach programme that also featured health checks and a football match.

Each business received ₦50,000 during the initiative, which combined support for local entrepreneurs with health awareness and sporting activities.

The financial assistance was one of the key components of the programme, offering the beneficiaries funds to support their business operations. The money could help with restocking, meeting immediate expenses and other day-to-day business needs.

The beneficiaries welcomed the support, expressing appreciation for the intervention and its potential to improve their businesses.

Health checks were also conducted as part of the programme. All 34 players scheduled to participate in the football match underwent medical assessments before the game, while community members were given the opportunity to check their health.

The sporting event took place at Alade Football Academy’s stadium in Ajasa Command, where members of the iLOTBET team played against the academy’s players in a friendly match.

Alade Football Academy won 6–0, scoring three goals in each half of the encounter, which featured two 40-minute halves.

Beyond the match, the event included music, snacks and refreshments for attendees. Branded shirts, caps and wristbands were distributed, while trophies and medals were presented to celebrate the participants.

The outreach also provided an opportunity for residents to interact directly with representatives of iLOTBET. Some community members said they had previously questioned whether the company operated physically, having mainly encountered its brand through digital platforms.

The event gave residents an opportunity to meet the company’s representatives and observe its activities in person.

Residents expressed appreciation for the programme and called for similar initiatives to be organised in the community.

The combination of financial assistance, health checks and sport made the outreach a community engagement exercise extending beyond entertainment to include support for small businesses and public health awareness.