Maxxconnection Limited has launched a platform to provide access to basic healthcare for the underprivileged and less privileged in the society tagged Maxxcare to mark its tenth anniversary in Lagos.

The agency which started operations in 2013 made the announcement at a media conference on activities to celebrate a decade in business at its corporate head office in Lagos.

Speaking on the initiative, the Managing Director/Chief Executive Officer, Owolabi Mustapha, said that as a responsible organisation that is sensitive about its environment, it was necessary that it gives back to the society and support the government in some critical areas of need.

According to him: “We have been doing some activities in the area where we are operating from in terms of corporate social responsibilities in the past. Now, we have seen the need for us to support the government in a particularly critical area, which is healthcare.

“Therefore, we are launching Maxxcare as a platform that would be used to allow people without means to access basic healthcare such as blood pressure, oral care, eyesight checks, blood sugar and others.

“Our focus areas are high-density populations such as rural communities, parks and garages where people cannot access basic healthcare. Maxxcare would then work to support the government to provide this basic primary healthcare to them.”

He said that the exercise would be periodic and identified areas would be visited with some medical practitioners.

Mustapha stressed that the need for Maxxconnection as a business to kick start in 2013 was born out of the fact that there was a need in the industry for an agency that can deepen consumer experience because that keeps changing globally.

Speaking on the mechanics, Senior Manager, Client Engagement Maxxconnection, Mary Phillips said: “Maxxconnection will take Maxxcare to these places because if you ask them to come to you they might never show up. Therefore, Maxxcare is taking healthcare solutions to their neighbourhood.

“We will have a nice set up and we will bring in medical practitioners and partner other brands to provide refreshments. We want to be sure that people that do not have access to basic healthcare can then have access through the platform.”