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For Victor Garibay, There is no special education to succeed in business

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The process to be at the pick of your career starts with a combination of humility, a willingness to learn, and positive qualities that can bring everyone together to key into your dream. Garibay credited his success to his ability to look deeply for the whole picture and to think analytically for all of the information that may underlie a situation.

An analytical mind, a focus on continual improvement and, a dedication to learning the ropes: All of these things have helped Garibay get where he is today.

Garibay did not have a formal business education but that never stopped him from becoming an entrepreneur.

Garibay began his career when he was very young by investing in some up and coming YouTubers . This investment paid off as he became a partner in Bad Ass Media, a production company specialise in humorous and bawdy online productions. Particularly notable videos include the “Prank Kings,” an updated Jackass for the digital age, and a short documentary profile of Foxy Lady Café, a notorious Seattle-based business where scantily clad women serve coffee drinks.

The key for Bad Ass Media was developing viral content that appealed to a key market demographic. Garibay’s success began with modest investments and opportunities to hone his production skills and business acumen and, then expanded to a production company. Bad Ass Media offered a niche for production, but for Garibay, it offered opportunities to network, to build skills, and to test what worked and what didn’t. Through Bad Ass Media and his work, Garibay partnered up with Jim Swanson and Johnny Fratto and catapulted to the next level of his career.

The newly-launched Fratto Entertainment, based in Los Angeles, USA, has big dreams.

The independent producer has both feature films in development and television shows. Focusing on reality shows, which offer low production costs and the potential for a highly engaged and digital audience, the company also focus its resources on feature film productions. Already, the company has entered pre-production for two very different films of different genres: horror film The Toybox and comedy Swaggy Saves Christmas. The growing portfolio of projects that Fratto is developing points to the inevitable success of this company.

The company is not tying itself to one genre, showing that it is eager to stretch its muscles and ensure that it is ready to embrace any opportunity.

Even better, the company recently teamed up with Strawberry Pictures, and anticipates developing blockbuster films over the next few years. This is an impressive jump for someone with no formal business or production training.


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