Golden Penny Foods Ltd, the African food brand under Flour Mills of Nigeria (FMN), has launched a national consumer promotion to commemorate 65 years of business. The campaign, which begins on 22 September 2025 and will run for 10 weeks, offers prizes valued at N4 billion to consumers across Nigeria.

The promo allows consumers to enter with multiple entries to win instant airtime and, ultimately, cash prizes, Golden Penny products, household items, kitchen makeovers, and cars. Instant airtime can be earned by using the unique PIN on the promo packs. Weekly draws will be held every Tuesday at 12:00 p.m. for the duration of the promotion.

Mr Devlin Hainsworth, the Managing Director, Food Division, eulogised the company’s commitment to celebrate with consumers, noting that their loyalty over six decades is the very foundation of business sustenance.

“The Golden Penny Foods brand is the people’s brand, a household name that transcends over two generations while still maintaining the production of nutritious and superior-quality loved brands. Through the National Consumer Promotion, we are celebrating and rewarding our consumers for 65 years of loyalty, affinity, and patronage.”

To participate in the promo, consumers will need to purchase special promo packs of Golden Penny products (10 packs of Golden Penny Noodles, 3 packs of Golden Penny Semovita, and 3 packs of Golden Penny Pasta), which should be submitted at designated redemption centres across the country, where they will receive a code confirming their entry.

Also emphasising that the 65th Anniversary Buy & Win Promo is designed to appreciate and reward Golden Penny Foods’ loyal consumers and reinforce the brand’s commitment to strengthening the bond it has built with Nigerian families over six decades, Mr Ilyas O. Kazeem, Director for Marketing, Golden Penny Foods Ltd, noted:

“Golden Penny has been nourishing Nigerians for 65 years, and what better way to celebrate than with the people who have brought us this far, hence the Buy & Win promo. The promotion speaks to our commitment to truly enriching people’s lives. We are giving Nigerians 4 billion reasons to smile. Every prize is our way of saying thank you for walking with us all these years.”

Winners will emerge every week and can redeem their prizes at the redemption centres closest to them using their entry codes and a valid identification card. More information about the promo can be found on the brand’s website (https://www.fmnfoods.com/) as well as their social media pages.