Loewe, Courtleigh partner to reposition audio-visual market in West Africa
Loewe Technology GmbH has partnered with Courtleigh Investment Limited to reposition the audio-visual market in West Africa with the launch of its gallery in Lagos.
Committed to superior consumer electronics offerings, Loewe gallery will offer first-class materials and high-quality products made from Germany to the Nigerian market and other markets across West Africa.
According to the Managing Director, Courtleigh Investment Limited, Omodunke Adelakun, the agreement with the international brand, under the registered name “Loewe Technology Nigeria Limited,” will position Nigeria as a quality audio-visual market across Africa.
She said Nigeria would not have to battle with inferior consumer electronics as the company has been shaping the industry with its products and countless technical innovations.
“As a premium brand for superior consumer electronics, the company is committed to first-class materials, high- quality craftsmanship, and a unique and timeless design. Loewe develops its products at its German headquarters and has its own production facilities with an automated production line and a hand-made fabrication facility for OLED devices,” he said.
Adelakun noted that the partnership will ensure that the Loewe brand is launched and introduced across all retail segments in the country and across West Africa.
“We have had extensive engagements with prospective partners in our markets and have reached out to other prospective clients and former customers of Loewe to inform them of the re-launch of the products into the Nigerian Market. The feedback has been very encouraging as there is a lot of excitement and anticipation from customers as they are eagerly waiting to experience the products.
“We are thrilled and excited that the Nigerian consumers can now again get access to the Loewe product range, which appeals to the intrinsic taste and expectations of the Nigerian consumer. We appreciate the Loewe brand for its resilience over the years, which resonates with us as a people, the user friendliness and quality built in all aspects and with that extra focus and attention to craftsmanship,” she said.