The Lagos Advertising & Ideas Festival (LAIF) Management Board has announce the official opening of entries for the 20th Anniversary of the Awards.

In a statement released on today, the entries opened on September 30, 2025, and close on October 30, 2025, while late entries will open on November 1 and close on November 5, 2025.

According to the statement, interested agencies or creative persons should visit the newly revamped official website: www.laif.com.ng, which contains all the necessary category details, rules, and the online submission platform.

For agencies or individuals who want to submit using the normal window, a total of N75,000 will be paid per entry, while N200,000 will be charged for campaign entries.

The statement noted that in the case of late entry, a total of N100,000 will be charged per entry, while N250,000 will be charged for campaign entries.

Commenting on the award, the Chairman of the LAIF Management Board, Jay Chukwuemeka, said this milestone year marks two decades of celebrating the best and brightest creative work across the industry.

Chukwuemeka urged all agencies to use the window to showcase their most impactful and innovative campaigns from the past year.

The 2025 LAIF Creative Festival, a two-day event, is scheduled to hold between November 29, 2025, and November 30, 2025