FCMB opens banking hub, youth platform at UNIBEN
First City Monument Bank (FCMB) has opened a mini branch tagged “Flexx Hub” at the University of Benin (UNIBEN), where basic banking transactions can be carried out, while also serving as an exclusive banking arena for FCMB’s customers who hold its youth account, known as Flexx.
The innovation is the third of such structure to be unveiled by the bank in Nigeria and will further solidify its existing relationship with the youth segment sustainably.
The Flexx Hub is one of the innovative strategies adopted by FCMB to simplify banking services, as it removes avoidable physical banking transactions at branches, while providing holders of the Flexx account the privilege to enjoy extra benefits, such as WiFi and charging ports.
It is also designed to meet the overall financial and other socio-economic needs of young people within the age range of 16 and 25 years, summarised with the description Flexx – “an App, a card and an account”, features that give account holders the freedom to bank on the go through Flexx Mobile App.
The Vice Chancellor of UNIBEN, Prof. Osasere Orumwense, expressed gratitude to the bank for bringing its excellent banking services to the school. “We are delighted with the presence of FCMB at UNIBEN. This is a strong demonstration that the Bank is truly committed to support the development of students, education and Nigeria in general. I encourage students and staff of the school to make the best use of this opportunity. We look forward to more rewarding partnerships with the Bank,” he said.
The Regional Director, South-east/South-south of FCMB, Okey Ezeala, said the development will go a long way to promote financial inclusion in university campuses, as well as surrounding communities.
“What the FCMB Flexx Hub brings to the table is a further simplification of banking services for our young customers, as it removes the rigours of banking, so that they are encouraged and happy to adopt mainstream financial services using the Flexx Hub whenever the need arises.
“Ultimately, the goal is to demystify and remove the perceived rigours of banking thereby reinforcing our values as a simple, reliable and helpful financial institution anchored on the culture of excellence,” he said.
He added that the FCMB’s Flexx proposition is not just an account, but a lifestyle platform that offers customers varied experiences centred on Fun, Future and Banking (FFB).
“The tripod of FFB is served through digital channels that fit into the lifestyle of the Flexx target market. This includes the Mobile App, a Microsite and online account opening platforms, all of which allow a potential Flexx customer open an account with FCMB without necessarily having to visit a branch.”
“What this physical structure of the Flexx Hub brings to our young customers is the removal of the rigours of banking, so that youths are happy to come “Flexx @ The Hub” whenever the need arises. This is the third Flexx Hub we are opening, with many more to be opened on campuses across Nigeria,” he added.
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