Heirs General Insurance (HGI) and Heirs Life Assurance (HLA) have introduced multiple digital channels to make insurance transactions easier for customers.

The mobile and digital channels include a chatbot called Prince, which resolves customers’ inquiries, a USSD channel for Heirs Life, and mobile apps – Simple Life by Heirs Life Assurance and Simple Protect by Heirs General Insurance.

The products demonstrate the company’s promise of superior value to customers and accessible service while driving financial inclusion for everyone.

The channels directly tackle the challenge of low insurance penetration across Nigeria, opening the industry to new customers, who require protection for their assets and financial security for their loved ones, the companies said.

Using mobile and web apps called Simple Life and Simple Protect respectively, customers can open new policies, manage existing policies, file claims and get instant support, right from their phones without visiting an office or speaking to an agent.

“With the chatbot, customers get instant, personalised insurance service virtually and twenty-four hours a day. In today’s fast-paced world, Prince enables seamless and effortless service for existing and potential customers of Heirs General Insurance and Heirs Life,” a statement by the company said.